Lior founded Strativity Group, a customer experience research and consulting firm that measures its success by one simple yardstick; how successfully the client has implemented their strategy. Starting in the most traditional entrepreneurial way from his garage, the company has grown to have offices around the US and around the world, including Canada, the UK, Norway, Turkey and Australia. Forrester Group has recognized the firm as being at the forefront of customer-centric transformation.

Arussy has published 7 books concerning customer experience and employee engagement, while more than 1 million readers around the world see his “Focus: Customer” syndicated column every month. In addition, he has had more than 100 articles published globally in prestigious journals, including the Harvard Business Review.

Lior has worked for Hewlett-Packard as leader of the Internet security division; under his stewardship, business grew by 50% per quarter for 3 consecutive years. He introduced a number of innovative strategies, and during his tenure no client bank ever had its eBanking security compromised; no mean feat considering he was responsible for 120 of the world’s largest banks with assets totaling $8 trillion.